Consumers spent an average of $811 on holiday gifts, significantly more than the $699 they initially planned to spend, according to a Consumer Reports survey expected to be released today. About 4 in 5 consumers bought gifts, and in a good sign for discretionary spending, many shoppers bought for themselves, the poll found.
While this sounds good for retailers, spending more than you intended to spend makes it difficult to stick to a budget for Christmas spending. The article continues to say that many people also used their credit cards for purchases. Spending $112 more on gifts than you anticipated can mean the difference between having money for the electric bill or a few tanks of gas. Still the results of the survey are for an average… This does not mean that everyone went over their budget or even those who went over their budget only spent $811. There still may be people who spent well over their budget but had no financial problems. If a person can afford to spend $811 or $5811 on Christmas gifts without causing problems for their budget it’s not an issue, which is where surveys such as these give the wrong impression. A person’s cost of living makes a difference in how and what they can really afford to spend. A free spender who became newly frugal or at least cut back on spending but with a higher income might see spending less than a thousand dollars a bit low for holiday gifts, especially if they have many gifts to buy.
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Don’t beat yourself up over money mistakes. One small money mistake will not break you if you have been making good financial decisions the rest of the year. Keep up the good work.
If you are afraid that you will spend too much over the holiday season, then stick to paying with cash or use a credit card and put the cash equivalent aside in an envelope to deposit when the bill comes. This way you have some protection and safety – rather than carrying around wads of cash.
Also, when shopping for Christmas gifts, be flexible. Generally, most recipients will be happy to receive whatever you give them. You don’t have to go broke to give people gifts.
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“Consumers remain quite apprehensive about the short-term outlook and their incomes,” said Lynn Franco, director of the Conference Board Consumer Research Center. “With the holiday season quickly approaching, this is not very encouraging news.”
So the question is… How are you feeling about spending money for Christmas?
Last Christmas there were fewer new “hot” toys and gadgets and this has also trickled down to this year. People are still concerned about employment and also the tightened credit market.
The majority of retailers go into the black during the Christmas season. Since people have less to spend and tighter credit restrictions, this consumer might end up being royalty again.
How will your spending habits differ this year?
If you haven’t been working or have had a salary cut then you are definitely in the low consumer confidence area. Even if you have a steady job and haven’t had a pay cut, this doesn’t mean that this is the time to spend recklessly. Start budgeting now and if you can, start making Christmas gifts.
Consumer confidence had increased, but that was short lived and due to cash for clunkers. As the holidays roll around, people may spend a little more than usual, but they may not spend as much as they did two or three years ago.
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