Online isn’t always the best price.
I was looking to buy some tights before all the good colors were gone for the season and decided to check Amazon.com. After reading a few reviews I saw that the retailer didn’t go by the MSRP. Many times the manufacturer’s suggested retail price is higher or the same as what you actually pay, not less than unless the item is imported. The tights that I wanted to buy were higher than I the regular price at a brick and mortar store including tax. Plus, I had a coupon for the brick and mortar store so this time guess who won out?
I often check prices especially when time is not a pressing factor. In this case, time and the lower price would have been a factor.