People are still drinking coffee just not buying it from coffee shops. The economy has made people decide that hey taking the extra few minutes to make coffee at home, is better than spending a lot for a cup of coffee every day. Being seen drinking coffee with a certain cup is not as cool as saving money.

What if people who would buy coffee normally just aren’t because they aren’t employed? What are you spending on coffee? When it comes to spending time or money… some are choosing to spend time so that they can save money. The phrase time is money has more meaning now. People are taking the time to save their money and doing things for themselves. Cooking and making coffee are ways that people can save money while still taking care of some needs. Not everything thinks of coffee as a necessity. Even drip coffee  is cheaper to make at home, and doesn’t take that much time. Plus, if you are in a coffeeshop, you often feel as though you should leave a tip. At your own home, you don’t have to tip yourself, unless you’ve done an exceptional job.

“Consumers still see coffee as an integral part of their everyday lives,” said Robert F. Nelson, President and CEO of the National Coffee Association. “Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years.”

Three percent fewer people are drinking coffee outside which is a cause for alarm for coffee places, yet could be a boon for the frugal person’s wallet. A higher end coffee maker and insulated travel mug will definitely pay for itself in a short while.